Jetta? Surely most motorists in Germany think of the Volkswagen Jetta, a sedan that came on the market in 1979. In China, Jetta is no longer a model but a brand. In February this year, the youngest Volkswagen subsidiary was born - in Wolfsburg. In the brand tower building of the headquarters on the Mittellandkanal, the kick-off of the Chinese offshoot was celebrated. In Wolfsburg, the design debut model VS5, which will be released in autumn, was also awarded.
Jetta President Harald Müller emphasizes: "Jetta has a German DNA. We are one of Volkswagen and since it was to have also natural for us to design our vehicle in Wolfsburg at [VW's chief designer] Klaus Bischoff. "A youthful and fresh acting car with clearly recognizable family belonging to Volkswagen is the result.
In China Jetta has for The Volkswagen Group has a clear mission: To inspire and win over young car buyers: In China's entry-level car segment, 81 percent of the time it involves people buying a car for the first time in their lives To bind young car buyers in the "Land of the Middle", a separate sales network has been set up and an independent Jetta logo has been established.
A trio from the sedan VA 3 and the two SUV VS7 and VS5 is the first model offensive. It starts with the VS5 in Wolfsburg, which is produced at the FAW Volkswagen plant in Chengdu. The first big appearance at the auto show in Shanghai attracted at least a lot of attention from the Chinese public, and the displayed models were sought-after photo objects among young adults. A first hint, which Mueller and the other Jetta responsible confidently agrees. (Ampnet / blb)
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